Laura Chavez launched Lark & Berry in late 2018, the first fine jewellery designer brand that exclusively used lab-grown diamonds and stones.

Since then, Lark & Berry jewellery has been worn at the Oscars, Golden Globes, Met Gala, amfAR, the BFA’s and many other red-carpet events and world television appearances, including by celebrities such as Taylor Swift, Kate Beckinsale, Kylie Minogue, Billy Porter, Regina King and Helen Mirren. Lark & Berry was named one of the Great British Brands of 2020.

Laura’s efforts have disrupted a 100-year-old industry, and she’s faced resistance. But despite the pushback, she has become known in her field for her inspired encouragement of other brands to use lab-grown diamonds and for her regard of them as allies in the fight to change the way we buy jewellery.

Laura’s approach has garnered coverage from Vanity Fair, Forbes, The Daily Mail, CNN, Marie Claire, Glamour and many more major titles. Laura, a global citizen, has lived in several countries before calling London home. She received a degree in economics from Rice University in Texas and her MBA from London Business School.

Having worked over the last 20 years with lifestyle and beauty brands in both luxury and premium retail, Penny has a long standing record of helping companies in their accelerated growth phase.

As the Managing Director for Rituals UK and Ireland, over the last 8 years she has been able to build and establish Rituals, leveraging its values and reinforcing the positioning as a predominant well-being brand, loved by customers.

Her success, at least in part, is down to the fact the she has worked with companies that in some way mirror her values and are aligned with her appreciation for artisanship, uniqueness, well-being and putting people at the heart of everything.

Penny has the uncanny ability to know how to communicate these values to her teams and through them, her customers.