Matthew Addai is a visionary entrepreneur, serving as the co-founder and CEO of Cashblack and Afrofiliate. Cashblack is an innovative platform that offers cashback to consumers supporting Black-owned businesses online, while Afrofiliate connects these brands with affiliates to foster growth. An MSc graduate with a background as a senior trader for a hedge fund, Matthew, alongside his two brothers, launched these startups during a sabbatical, inspired by the 2020 global anti-racism movement. Today, these ventures boast thousands of members, partner with hundreds of retailers, and collaborate with corporate allies. Their mission? To bridge the racial wealth divide and address socioeconomic disparities by encouraging support for minority-owned enterprises through financial incentives.