Fabio Ruffet is a Global Brand Director at BACARDÍ Rums. A trilingual creatively minded individual, Fabio’s wealth of experience through the local, regional and global positions he held have seen him implement disruption, fresh strategic thinking and a digital-first approach. Based out of London, Fabio’s global remit include strategy, premium product leadership, owned channels, sustainability, experiential marketing and brand advocacy. Before joining BACARDÍ in 2016, Fabio was the Managing Partner at Ogilvy. At Ogilvy, Fabio ran global assignments for brands such as Dove and was responsible for leading a 22-strong team for Ford of Europe at WPP’s bespoke agency to provide full 360 service to the car giant. Fabio is an alumnus of the University of Buenos Aires, the Miami Herbert Business School and University of the Arts London.