Dr Ioannou is a strategy scholar whose research focuses on Sustainability and Corporate Social Responsibility (CSR). More specifically, he seeks to understand whether, how, and the extent to which the modern business organization contributes towards building a sustainable future. His academic work evolves around two main themes: a) understanding how investment analysts, and the public equity markets, perceive, evaluate and react to corporate engagement with, and integration of, environmental and social issues into strategy and b) understanding the multiple factors (e.g. institutional, regulatory, behavioral) that may affect, drive or hinder, the corporate decision to adopt environmentally and socially responsible strategies.