Ayodeji, an EMBA 2020 alumni of LBS, is the Founder and CEO of PBR Life Sciences, a UK-headquartered, venture capital-backed startup with teams in the UK, Nigeria, Ghana, Kenya, and Sweden. The company recently secured a $1 million funding round from leading investors, including TechStars, Launch Africa, Microtraction, and Octerra Capital.

With over 17 years of experience in marketing, sales, data analytics, AI, and strategy in life sciences, Ayodeji has worked with global industry leaders such as Pfizer, GSK, AstraZeneca, M&B, Cegedim UK, and IQVIA across Africa, Asia, Europe, and the UK. Leveraging this expertise, he founded PBR Life Sciences to harness big data and AI, bridging the gap in healthcare research and quality between emerging markets and developed nations.

Ayodeji holds an EMBA from London Business School, a Bachelor of Pharmacy from the University of Lagos, a Professional Diploma in Marketing (CIM UK), and a Professional Diploma in Promotion of Medicine (ABPI), among other advanced certifications.

Beyond entrepreneurship, Ayodeji is a passionate advocate for democratizing healthcare innovation. He is dedicated to empowering solo innovators, healthcare professionals, and startups that are solving critical healthcare challenges with limited resources.