Robert Baker

Founder and CEO
Potentia Talent Consulting

He is a passionate advocate and activist for gender equality, dedicating his career to the advancement and support of women both in the workplace and at home. He believes that gender equality is beneficial for men too and is committed to engaging them in initiatives aimed at achieving gender balance. After a 40-year career in global HR consulting, he now leads his own consulting business, advising organizations on how to attract, retain, and develop top talent while building diverse and inclusive teams.

His expertise lies in helping clients cultivate gender-balanced and inclusive cultures within their workplaces. He specializes in delivering keynotes and facilitating workshops for global organizations, focusing on engaging their leaders and colleagues—particularly men—in the conversation about gender balance. He coaches these leaders on becoming true allies to women and on implementing these practices in their organizational roles.

The latest addition to his portfolio is running gender dialogue workshops for mixed-gender groups. In these sessions, he guides participants in developing a roadmap for achieving genuine gender partnership within their organizations. His work is driven by the conviction that creating environments where everyone can thrive is not just a moral imperative but also a strategic advantage for businesses aiming to succeed in today’s global market.